The 2026 flagship campaign showcases Yili’s global supply chain and commitment to delivering sustainable, high-quality dairy products to consumers worldwide
Yili Group has launched its 2026 signature global campaign “Taste the World with Yili and Discover a Better Life”. As part of this worldwide online tour, New Zealand was selected as one of five global destinations, inviting audiences across the globe to explore the origins of Yili’s premium dairy products and learn how the brand delivers nutrition and great taste to communities everywhere.
New Zealand’s South Island is globally renowned for its unspoiled air, water and soil — ideal natural conditions for premium dairy farming. Westland Milk Products, a wholly-owned subsidiary of Yili Group, has built long-term partnerships with more than 400 local family farms across the region. Cows here roam and graze on fresh grass all year round, adopting a 100% grass-fed farming model that sets the benchmark for New Zealand’s premium dairy industry.
Mark Lockington, General Manager of Environment and Milk Supply at Westland Milk Products, commented on the local ecological advantages: “Our farms feature a natural, pure and pollution-free environment. We stick to eco-friendly farming practices to maintain long-term environmental sustainability.”
Founded in 1893, Westland Milk Products is a time-honored dairy enterprise in New Zealand, home to the country’s first commercial butter factory and currently the largest butter producer on the South Island’s West Coast. Its flagship brand Westgold enjoys an excellent reputation across New Zealand and international markets.
“Westland joined the Yili family in 2019. Over the years, we have shared expertise and resources as a united global team,” said Jonathan Slater, Operations Manager at Westland Milk Products. “I am proud to contribute to Yili’s global development.”
Westgold dairy ingredients are widely recognized by professional baking and beverage brands in more than 20 countries. Its butter, cream and milk powder are available to millions of households globally, including a large consumer base in China via cross-border e-commerce. In local restaurants in Hokitika, Westgold butter and cream are widely used in classic dishes, presenting the rich, natural flavour of pasture-raised dairy.
New Zealand is one of Yili’s earliest and most important overseas strategic bases. To date, Yili has established a complete world-class industrial network here, covering raw milk sourcing, R&D, production and global marketing.
Beyond overseas business expansion, Yili focuses on deep integration with local communities and industries. The Group works hand-in-hand with local partners to drive industrial development, create local jobs and deliver value to both regional and global markets.
With 15 global innovation centers and 77 production bases around the world, Yili offers a full range of dairy products sold in more than 80 countries and regions. Moving forward, Yili will continue to increase investment in high-value dairy raw materials and high-end dairy R&D in New Zealand. By leveraging its interconnected global network, Yili will further enhance product quality and expand its global market reach.
The 2026 Yili Online Tour has officially kicked off. As a global dairy leader, Yili will keep connecting people from all corners of the world with safe, nutritious and sustainably produced dairy products. The Group firmly upholds its global vision: "World Integrally Sharing Health".
Contact Person: Peng Liu
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